Monday, February 21, 2011

To sell an apt no detail is too small...

On a recent Thursday morning, Jamella Swift, a Citi Habitats broker, was trying to anticipate every detail that would prevent a potential buyer from purchasing the two-bedroom condo she was selling in Bedford-Stuyvesant, Brooklyn. She put a full-size bed in the bedroom so buyers wouldn’t think the room was too small. She dragged in a Lucite coffee table to create the illusion of a larger living space and set up three floor lamps to supplement the recessed lighting. Ms. Swift hoped that the $5,000 she had spent would help her land $395,000 to $425,000 for the apartment.

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